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The Power of The Logo
November 21st, 2007 by admin
The big eighteen wheeler just barely missed us as we pulled off the side of the road after the blowout. He must have been going at least 80! I was pretty scared at the time but I remember looking up just as he whipped by blowing his horn. You know what I remember about that encounter? I remember the logo on the side of the trailer. Yep…it was dark green with a yellow deer silouette. Why do I remember that, I don’t know but curiously, when I bought a riding lawnmower a month or so later, I bought a John Deere. Did that logo have an effect on me? I don’t know but I had my mind set on a Deere. So the question is, “who needs a company brand logo?” If they’re that powerful, maybe you do, huh? What is this power that a logo holds over people?
