On Needing A Marketing Strategy
March 25th, 2009 by admin
I am a freelance wedding planner. I’m not affiliated with any particular company in the wedding business. I operate out of my home. When I first started out, my marketing efforts were mostly word-of-mouth and passing out my business cards at wedding shows. A year later I was struggling to get new business. So I went to see a friend of mine who is a small business consultant. She told me about internet marketing and said I needed a marketing strategy. I told her I didn’t know where to begin. She said the first thing I needed to do was put my own website on the Internet and make sure my web address was on my business card and in my phone book ad.